Commercialisation is not an easy task. It requires a clear understanding of the inventions and technologies that need to be commercialised, with good knowledge of the market and its needs, target groups, intellectual property rights, other applicable laws needed for successful agreement.


There are many ways in which knowledge, results and technologies generated at University of Belgrade can be transferred for the benefit of society. Transfer of knowledge and technologies to other researchers and stakeholders in academic world and industry fuels pipelines which helps improve people’s quality of life and social welfare.


It is important to address that all the revenues generated in the process are used in helping further research at UB and compensate UB researchers for their initiatives. This way we support further developments and solution finding that might give us answers to new challenges.


The way that revenues from commercialization are shared with researchers is detailed in UB’s Intellectual Property and Technology Transfer Policy.


We will work closely with you to determine what the best route to market for your technology is. Most common way would be licensing your technology to the partner from industry- sometimes those are smaller companies in development, sometimes those are industry giants.

Why licence your work?


A licence is a legal agreement in which the owner of intellectual property grants specific rights to another party, to use, manufacture or sell the technology.


Our team finds potential commercialization partners through great number of contacts in industry, web searches and targeted marketing. We can help you get to some of the companies that you had in mind.

So, why should you licence your work?

  • A licence gives certain rights to another party in exchange for a fair return to University and academics.
  • CTT UB negotiates about licensing terms with main goal of providing support to the business opportunity while getting a fair return for the inventors and the University.
  • University research usually has to go a long way to creating a commercial product. This is why is so hard to determine value of the idea at the beginning. An ongoing relationship through a license allows both parties to share appropriately in any success.
  • License can be exclusive (granted just to one partner) or non-exclusive (granted to multiple partners) and limited to certain fields or territories, depending on what is the best way for each case.
  • CTT UB requires licensees to remain committed to the commercial development of the idea or to return their license, preventing University researches from being used simply to block the licensee’s competitors.

What can be licensed?


Intellectual Property Rights gather copyrights, patents, design rights, trademarks, related rights.

  • Copyright – the expression of ideas (e.g. software, book, painting)
  • Database rights – collections data (e.g. details of clients)
  • Design rights – 3D or 2D visual of a product or its parts (e.g. Bottle)
  • Knowledge – know-how (e.g. recipes)
  • Patent- inventions, how something works (e.g. production process)
  • Trademarks- the designation of origin, reputation of goods and services (e.g. logo).

Starting a company step by step


You have a great idea for a new product or service and you think there is a market for commercialisation? You are driven by ambition to become an entrepreneur and you would like to venture into the business world?


Depending on your idea, invention or research results at hand, starting your company may be the best way for further development and commercialisation of your results. With help provided by CTT UB, you can see pros and cons for starting your company and get our support every step of the way.

With a help of technology transfer managers at CTT UB, your idea will be thoroughly examined and its potential established. Questions that we will be finding answers to are:

  • Who are potential clients?
  • Is there a market for that idea?
  • Who are competitors?
  • Are the financial risks acceptable?
  • Who will be managing the company?

Business plan


Starting a company usually requires solid financial investments. There are costs for further development research, personnel, equipment etc.


To attract investors, it is necessary to present a thorough and solid business plan. Only after investors are convinced of the quality of the proposition, the team and the financial potential, basis of the new company they will agree to come on board.


CTT UB will always provide necessary help in assembling and writing good business plan, so you can create solid document that is trustworthy to the investors. CTT UB also offers several workshops that that focus on writing a proper business plan.




CTT UB team offers a considerable body of knowledge on funding sources: from subsidies and innovation grants to private investors. Together, we can explore the possibilities on a national, regional and international level.